Category: Communicating your business

If your customers come to your place of business then appearing on Google maps is a must!

This is how young people often search out a service such as a doctor or dentist. If you want to attract new business then this is a free way to attract new business.

It is best that the business owner sets this up as Google needs to verify the business exists and they will do this by contacting the business owner by phone or post.

Writing for a website needs to take into account how hard it is to read from a screen. Your visitors are scanning the screen until they find a reason to stop and actually read the text. I have used tips from the book Do The Web Write – Writing for and Marketing Your Website by Dan Furman.

Robert Cialdini is a professor of marketing, business and psychology and is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion which sold over three million copies and has been translated into thirty languages.

Business cards are still an important asset for your business.

• They give you credibility.
• They create a first impression, good or bad will depend on the card.
• They contain valuable information such as your name, contact details and website address or url.