Setting up an eCommerce Website

To start accepting online payments from your website you need:

  • A shopfront or online catalogue
  • Access to a Payment Gateway that will securely accept the credit or debit card used to make the payment and ensure the funds are removed from your customer’s account and placed into yours.

SEO to get you started

Appearing on Google’s first page organically, which means for free, is a goal we all strive for but it is incredibly difficult to achieve. Here are some tips from Yoast who have created a SEO plugin for WordPress that is used by millions of sites around the world.


Moving to a Secure Website

From the beginning of the internet the protocol used to communicate has been HTTP(Hypertext transfer protocol).  Unfortunately HTTP allows data to be viewed in plain text when sent across the wire. This means that websites are vulnerable to attacks which intercept and manipulate data. One type of attack is called Man in the Middle where two parties are having their communication intercepted, stolen or altered.  Another kind of attack is content injection. This means malicious code, ads or other content can make its way onto your website without your consent.

Communicating your business

Get Your Business Listed on Google Maps

If your customers come to your place of business then appearing on Google maps is a must!

This is how young people often search out a service such as a doctor or dentist. If you want to attract new business then this is a free way to attract new business.

It is best that the business owner sets this up as Google needs to verify the business exists and they will do this by contacting the business owner by phone or post.

Communicating your business Running your business

Marketing Your Business

Marketing is anything that gets you customers and keeps your customers.

The basic steps are :

  1. Know that your product satisfies a clear need for a well-defined audience.
  2. Grow your business.
  3. Work out how to get your customers to help you grow.
  4. Make sure you keep your customers.
Communicating your business

10 Rules of Effective Website Writing

Writing for a website needs to take into account how hard it is to read from a screen. Your visitors are scanning the screen until they find a reason to stop and actually read the text. I have used tips from the book Do The Web Write – Writing for and Marketing Your Website by Dan Furman.

Communicating your business

The Science of Persuasion

Robert Cialdini is a professor of marketing, business and psychology and is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion which sold over three million copies and has been translated into thirty languages.

Communicating your business

Business cards for your business

Business cards are still an important asset for your business.

  • They give you credibility.
  • They create a first impression, good or bad will depend on the card.
  • They contain valuable information such as your name, contact details and website address or url.